Our New Website, Our Own Software

Patrick Smyth – Corporate Finance & Creative Director

Dear Investor,

We did it! We built our own software!!!

The launch of the new All Your Meals website represents more than a redesigned customer experience. It marks an important evolution in the company: All Your Meals has now developed and owns its own software technology.

Over the past several months, we have invested in building a proprietary platform specifically around the way our business operates. The result is a technology foundation that connects the customer experience with the systems behind ordering, subscriptions, payments, menus, customer management, fulfillment and communications.

More Than a Meal-Ordering Website

The new platform gives customers the ability to:

• Set a meal budget and have the system build options around it
• Browse and personalize their meals
• Save favourites and preferences
• Place one-time or weekly orders
• Subscribe for recurring deliveries
• Receive recommendations such as Balanced, Higher Protein, Try Something New and Surprise Me
• Be automatically recognized by geographic market, allowing customers to see market-specific menus and offerings
• Have orders routed to the appropriate meal-preparation facility or third-party fulfillment partner serving their market

Behind the scenes, the platform brings together more than 600 menu items, customer information, ordering, subscriptions, payments and fulfillment workflows in one technology environment.

We are no longer simply a meal preparation company using third-party software. We are now a company that produces software.

The technology was initially developed to operate All Your Meals more efficiently and to give us greater control as we expand into additional markets. But because it was designed from the beginning around a multi-market model, the platform has the potential to become valuable beyond our own operations.

Licensing Potential

As we continue to improve and deploy the platform across All Your Meals markets, we believe the technology also creates a potential software licensing opportunity. The same proprietary platform could potentially be adapted and licensed to other meal-preparation companies, meal-delivery businesses and food operators, creating an additional revenue stream beyond our core food business. This gives All Your Meals the flexibility to use the technology as an internal competitive advantage while also having the potential to develop it into a standalone software platform over time.

Why This Matters

We believe the technology we have built is a valuable company asset in its own right.

It gives All Your Meals greater control over its customer experience, operations and data, while providing the infrastructure to scale into additional markets without rebuilding the technology stack each time.

It also creates something we did not have before: the potential to generate software revenue in addition to food revenue.

This is an important step in the evolution of All Your Meals from a meal-preparation and delivery company into a technology-enabled food company that is also developing its own software products.

The new website is the visible part. The software underneath it is the bigger story.

Thank you for your continued support of All Your Meals.

Patrick Smyth
Corporate Finance & Creative Director
All Your Meals

Safe Harbor: This communication may contain forward-looking statements concerning anticipated plans, strategies, market opportunities and future operations. Forward-looking statements involve risks and uncertainties, and actual results may differ materially. Nothing contained herein should be interpreted as a guarantee of future performance.