Dear Investor,
In Vancouver, we use email and social media to bring customers to the weekly menu. In the United States, we’re introducing All Your Meals ahead of launch so potential customers can get to know the brand before they see an ad asking them to order.
Vancouver Newsletter Results (examples)
November 7 Customer newsletter 49.8% Unique Opens
November 11 Customer newsletter 28.0% Unique Opens
Our campaigns now average over 30% unique open rate, using a simple average of the reported rates. Over the next several menu cycles, we’ll compare how readers respond to menu announcements and order reminders and look at which emails generate menu visits and orders.
Chef Tips and Personal Stories
Some of our best material comes from things we already do in our own kitchens. In our Chef Paddy videos, we’ve shown how to freeze mint from the garden in ice cube trays, make tortellini soup with chicken stock and dried tortellini, and prepare eggs with reheating in mind. In another video, we shared advice from a chef we knew in Costa Rica about when buying barbecue sauce makes sense given the time, cost, and consistency of making it at home.
In Vancouver, we pair these ideas with the weekly menu. One example used a playful egg video we shared when the menu went live, when orders closed, and when meals are delivered. See the video on Tik Tok.
Why US Marketing Starts Before Launch
Our U.S. menus aren’t live yet. The job of marketing at this stage is to build name recognition. When we start running paid ads, someone who has already watched an All Your Meals video or saved a kitchen tip has a reason to recognize All Your Meals and take a closer look at the menu.
For All Your Meals, the starting point is practical food content. Before launch, we’ll look at which videos people watch, save, and share. Once U.S. ordering opens, we can measure which ads bring people to the menu and lead to first orders.
Follow All Your Meals
Vancouver and Canada · TikTok · Instagram · Facebook
United States · TikTok · Instagram · Facebook
Corporate · LinkedIn
Thank you for your continued support of All Your Meals and if you have any questions or comments, please feel free to reach out to us.
All Your Meals Inc.
Patrick Smyth
Corporate Finance & Creative Director
A Tritent International Corp. (OTCID: TICJ) Company
allyourmeals.com | company.allyourmeals.com
This communication may contain forward-looking statements concerning anticipated plans, strategies, market opportunities and future operations. Actual results may differ materially due to risks and uncertainties, including market acceptance, competition, technology development, customer acquisition, operational challenges and other factors affecting the business of Tritent International Corp., Super Fresh Foods Inc. and All Your Meals Inc. There can be no assurance that anticipated opportunities or objectives will be achieved. Tritent International Corp., Super Fresh Foods Inc. and All Your Meals Inc. undertake no obligation to update forward-looking statements except as required by applicable law.